The De’ Medici of Today are paving the way toward integral sustainability across all asset classes. Today’s investors have a world-centric view of the world that enables them to use their wealth to self-actualize and find their true life’s purpose by serving humanity through their investments. Like Lorenzo Di Medici who sparked the Italian Renaissance Enlightenment, today’s enlightened investors are leading the field of investing by implementing the parity between people, planet, profit, with passion and purpose rather than preferring one aspect at the expense of the others. These investors view themselves as the co-creators of the next paradigm in investing; a paradigm rooted in the essence of all existence, the interior such as culture, values, and morals as well as exterior reality. It is a reality in which high financial returns are inseparable from a high environmental, social, cultural, and an ethical impact, as well as individual self-actualization, joy, and happiness.